Online Marketing

Online marketing means using digital technologies to help sell your goods or services. These technologies are a valuable complement to traditional marketing methods whatever the size of your company or your business model.

The basics of marketing remain the same - creating a strategy to deliver the right messages to the right people. What has changed is the number of options you have. Though businesses will continue to make use of traditional marketing methods, such as advertising, direct mail and PR, online marketing adds a whole new element to the marketing mix. Many businesses are producing great results with online marketing and its flexible and cost-effective nature makes it particularly suitable for small businesses.

Any campaign can be broken down in terms of cost per thousand, and if you are seeking a direct response, it should be monitored according to cost per response and also cost per conversion. Advertising cost per thousand includes cost of origination, production and media.

Generally you will pay a higher cost per thousand for better targeted methods, but in return you should expect a higher response rate, so the cost per response can be lower than cheaper methods. The most important thing is to be able to use the correct tools to assess your Return on Investment.

Choose advertising and publicity methods that suit your targeting. Organisations selling advertising are able to provide a lot of information about their readership/audience, and you can look at other advertisers that repeatedly use various media to gauge how effectively it's working for them, which will provide some clues as to how well it might work for you. Are they targeting the same audience as you? If so you it's an idea to call them and ask if the particular advertising method is one they would recommend or not.

Getting and building evidence of advertising effectiveness is a vital part of decision-making, and managing your advertising and marketing mix. Why guess if you can base decisions on experience and previous statistics and data? Sophisticated advertisers only commit to major programmes after accumulating response data from pilots and previous campaigns. They avoid guesswork, and so should you. Any large scale activity must first be tested and the response measured for quantity and profile.

Here at Garou we use our knowledge of online strategy and marketing to provide shortcuts through the initial information gathering stage, advice and technical resource to make sure that the correct data is recorded and analysis on the outcomes from each marketing campaign.

Simply contact us for more details.